We also made enough money from sales of the poster board to pay for the next run of the product. Several times we repeated the cycle of manufacturing small runs and then selling it to earn enough money for the next run and to pay patent related expenses until we finally received notice that our patent would be allowed. So, even though we weren’t selling a lot of Ghostline®, we were “in the black.” We were covering our expenses as we went.

By proceeding in the pay-as-you-go mode we kept complete control of our product and our company. For us, it was the right decision. Success might have come sooner had we gotten investors or loans, but the comfort of knowing that we were limiting our financial risk was worth the extra time it may have taken. Only you can decide if this is the proper course of action for you and your product. If your product is “time sensitive,” that is if it is essential that you get to market as soon as possible or risk losing out entirely, you may need to consider the following options.